App Store Keyword Optimization

With more than two million mobile apps in various app stores, getting the apps visible is one of the major challenges faced by App developers. App are a very big business today. Mobile Apps sale is whopping $25 billion industry according to a report. The number of smart phone users in the world is more than one billion and this makes the apps industry so big. The increased use of smart phones has given boost to App development and consequently to App marketing. The shift from desktop web to mobile apps is taking place at very rapid pace. The many web owners have already made their app version of their websites. Very soon the apps are going to change the whole ecosystems of web and its use.

App Store Optimization or ASO is the continuous process of improving the visibility of your mobile apps in app stores such as iTunes, Google Play Store etc. ASO is intended to make the mobile apps rank higher in search results of an app store. The increased visibility tends to drive more relevant and quality traffic to your apps and thereby increasing the potential customers for your apps. With the number of mobile Apps hitting the App Store growing day by day, the competition to grab the top positions in App Store has been growing steeply and rapidly. It is necessary to put equal emphasize on app marketing as much you do for app development. ASO or App Store Search Optimization is one of the major app promotion methods.

App Store Optimization is a low cost service to give more exposure to your apps and to increase the downloads. The other non ASO methods such as CPI, Banner Ads, Affiliate marketing requires high recurring investment.

Why do you need App Store Optimization (ASO)?

According to a study, more than 60% of the apps are discovered through app store browsing. When you have developed an App by investing your valuable time and money, it is necessary for you to make all efforts to push your App to top position by driving more visitors to it. Only if your App is made visible to users when they are searching for it, will they download it. Hence, you can get return on your investment.  All this means is that you need to increase the number of downloads for your App by driving in quality traffic. This can be achieved through strategic app store search optimization techniques.


By visualizing the above statistics you will know the importance of App Store Optimization. Undoubtedly App Store search optimization can help  in getting your App noticed to a very large extent.

App Store has become like an ocean and when you release your app in the app store you are competing against thousands of other similar mobile apps in the same domain. With over 2 million mobile apps in both Apple and Google store, it has become a big challenge for discovery for both app publishers and users. It is extremely difficult for a new app to generate good number of downloads, unless a proper app store optimization is done.

App Store Optimization (ASO) is a professional technique that is carried out in a phase by phase manner to increase the visibility of App in the App Store. ASO involves following of many procedures, practices and guidelines to make an App successful in Apps market. App Store Search Optimization process requires crucial understanding of your potential customers to drive relevant traffic to your app’s page. Once you know your potential customers, you need to do a lot of groundwork on keyword research to find out the right keywords which your customers search for in the App Store.

Few of the key techniques of ASO app store optimization are: Keyword Optimization, Description, Icons, Screenshots optimization, Title, Type & Category etc. It is also essential to understand the competitors for your apps and competition data. Understanding the competition is extremely important because you will be able to draw out a plan and strategy for your optimization. There are many ASO Tools available for this. App Store Keyword Optimization is one of the crucial ASO techniques where in emphasis is given on choosing the catchy, most searched keywords, using right keywords in description (for Google Play), choosing right 100 Char keyword & Optimizing the  App’s name. Read on for more information…

Why Do you need Keyword & App Description Optimized:

  • So you have put your Sweat, Money & Expertise in developing the best app there is!
  • An app on the app stores without the right keywords is like asking users to find a needle in a haystack
  • It’s very important to have the right Keywords & App Description so that users find your app & download it
  • If I have got your attention so far, do Read on for more on the above points

Analysis of Keywords & Improvement suggestions for Existing apps:

Do you have a existing app on the app store & have no idea what you are doing wrong or which keywords to use?  I can help you figure out the keywords which you should be using on your app by doing a thorough research using a few keyword tools.

Keyword Research & App Store Keyword Optimization:

  • Is this your first app on the app stores ?
  • You haven’t got a clue as to which keywords are better for your app
  • 100 characters – The no. of keyword characters you can use in the Apple store, I can help you use these characters optimally

App Description Optimization:

  • Is your app description a essay on what your does & why its great?
  • Well essays are great for getting good grades , not for getting app users interested & your app downloaded
  • Users need to be educated about your app’s functionality using optimum no. of words
  • I will help you craft a point by point descriptive content which will highlight your apps features & functionality
  • A great description can be the difference between the user hitting the download button or moving to the next app

Keyword Optimization Contact Form:

  • Please fill the form below with as much detail as possible for custom quote
  • Your information is absolutely Private & Confidential
  • The more information you give me the better it is for me to judge your App’s Keyword strategy

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