It looks like finally Apple has woken up to the fact that its search has to improve on the App Store. There is even news that Apple hired long time Amazon executive Benoit Dupin to improve its App Store search Optimization functionality. This looks like a step in the right direction for thousands of developers who struggle to get their Apps noticed.
A small step in this direction of improving the search results has already been taken by Apple. We are all used to the search suggestions which show up while we are search for a keyword term. For example: If you type in the search term Calendar in the App Store, you get the following Search suggestions as in screenshot below:
These search suggestions used to appear in a list form one below the other & were not exactly search terms. They usually were names of Apps which have the term “Calendar” in their Title or Name, as can be seen from the above list. So App developers used to do App Store Search Optimization by including search keywords in the app title.
Now what Apple has done or seems to be doing is suggesting actual search terms related to “Calendar”, For Example: A Search for Calendar will show a Small bar below the search bar with the terms
- Calendar Planner
- Daily Planner
- Daily Tracker…
So as you can see this new list is more precise or more closer to what a user is actually searching for when he inputs Calendar in search field. A person is more likely searching for a Planner or Tracker to track his appointments & schedule. So this is definitely a big improvement in terms of presenting to the user related search terms, much as Google displays search suggestions.
It remains to be seen what other search improvements Apple comes out with & how this will impact the App Store Optimization process. The next one year seems to be a exciting phase of App Store search improvements which all developers are asking for.