App Store Optimization – What is ASO Localization of App?
- So you have built your App or are in the process of building it
- Have you thought about other markets than the US of A?
- Most people don’t, there is a huge market outside of the US
- App Localization is having Keywords, App Title & App Description in local language
- For Example: If you are targeting the Spain market then you research & add keywords, App Title relevant to the Spanish market
Why do I need your iOS Android App Localization Service? I might just as well use Google Translate to Localize my App:
- iOS Android App Localization is not merely translating your English Keywords & Title into another language directly
- People think they can use Google Translate & translate their English words & vola you are done
- You couldn’t be more wrong, each language has its own nuances, grammatical & everyday spoken dialect
- So when you localize you need to find a whole new set of keywords based on what people search for in the given language
How is iOS Android App Localization Done?
- We use local translators when needed to get the exact keywords
- This ensures that the most relevant keywords are chosen for your App
- We select the keywords which have high traffic in the local language
- The App’s name also needs to be changed to the local language
What Happens to my App after I use your iOS Android App Localization Service?
- When people see a Apps name in their own language the probability of them downloading your app goes up exponentially
- Keyword Localization leads to your app being found when people search for your apps functionality in local terms
- There is a instant connection you make with people by having a app in local language
- Less Competition- There is not a whole lot of apps which have currently been localized, so the chances of your app being found goes up exponentially
Which languages I should localize my App?
- Spanish (as in the country Spain)
- Simplified Chinese
Why the above languages? Because these are the countries where people own the most iOS devices apart from USA. Hence, more downloads